Shoot
Clips on, stays out of the way
The Sali camera fits smallbore and air rifles with the supplied mount. It records your aim from the moment you come onto the target until the end of follow-through, so you train exactly as you normally would.
Shoot. Analyse. Learn. Improve.
Sali is a training system for smallbore and air rifle shooters. A camera on your rifle records every shot; the app and its AI turn the recording into analysis you can act on.
Disciplines
Air rifle 10 m
Smallbore 50 m and 25 yd
App
Mac, Windows, Android, iOS
Pre-order coming soon
Get notifiedAnalyse
Every shot, traced
Each shot is saved as a trace: how you approached the aim point, how steady the hold was, when the shot broke and what happened during follow-through. Sessions sync to the Sali app on Mac, Windows, Android or iOS.
Learn
AI that explains, not just throws numbers at you
Sali’s AI reviews each session and tells you what changed and why it matters, such as a late release, a drift in the final second, or a hold that tightens as the match goes on.
Improve
Focus on what’s important
Now you know what you need to work on, you can practise it specifically. No more just sending more shots down the range.
The camera
Clip on
Clip on
Carry on
The Sali camera is a wired device that fits all target rifles, air rifle and smallbore. There is nothing to modify on the rifle and nothing to change in your routine.
01
Clip
Clip the camera onto your rifle. The clamp fits all target rifles, so it moves easily between your air rifle and smallbore.
02
Connect
Open the Sali app, connect the camera and calibrate with one click.
03
Shoot
Shoot as you always do. Every shot is recorded and ready to review when you finish.
Two views, one session
Read it your way
Some shooters want every number. Others just want to know what to work on next. Sali’s AI summary explores your data and finds the measurements that impact your shots specifically, so you see what matters to you. And for the data nerds, you can deep dive into all 160+ metrics we extract from a session.
29 October 2026 - 25 yd - prone rifle
SALI Analyst
Your approach was not directly on target, though your hold was good and matched other shots in your main group. Recoil was a little higher than other shots in the group.
Your shot remained in the main group but my analysis indicates that technique was not at your normal standard for the session.
| Approach linearity | 0.61 |
| Approach angle | 203 degrees |
| Hold time | 4.32 seconds |
| Hold area | 11.2 mrad² |
| Hold shape | 1.4 |
| Recoil peak distance | 2.5 mrad |
| Follow through return to centre | 0.32 mrad |
One camera. One subscription.
The camera
£350one-off
- Sali camera and mount
- Fits all target rifles
- Free UK delivery
- Returns within 30 days of delivery
A Sali app subscription is required to use the camera
The Sali app
£10a month
- For Mac, Windows, Android and iOS
- Shot traces and session history
- AI summaries and full data views
- AI session reviews and next-session goals
- Progress tracking across seasons
Pre-order
Coming soon
Pre-orders open soon. Leave your email and we’ll tell you as soon as you can order.
Get notifiedCoaches: coaching tools are free, by application.
Apply as a coachPrices include VAT. Free UK delivery.
Questions before you buy
Which rifles does Sali fit?
All target rifles, air rifle and smallbore. The clamp fits without any changes to the rifle, so you can move one camera between your rifles.
Does it work with multi-diagram cards?
Yes. Sali works on multi-diagram cards like those commonly used at 25 yards and 50 m, as well as single targets. It fits the way club, national and international shooters actually shoot, so you don’t need to change your targets or your routine to use it.
Will it change how my rifle feels?
The camera is small and light so your balance and hold stay as close as possible to what you’ve trained with. You can adjust its position on the mount to suit your setup.
What do I need to run the app?
The Sali app runs on Mac, Windows, Android and iOS, so you can use a laptop, phone or tablet. We recommend recording a session on your mobile and doing the analysis on a tablet or laptop, but there is no right way.
Why is the app a subscription?
To run a sustainable business, keep Sali as accessible as possible and make sure you benefit from the continuous updates we will be making, a subscription is the pricing model that works.
I’m a coach. What do I pay?
Coaching tools are free for coaches, just drop us an email and we will get you set up. Each shooter will need a subscription though, to record and view their sessions. Coaching tools let you create teams, view the latest training sessions remotely and even watch live sessions from anywhere in the world.
Can I use Sali in competition?
Sali is a training system. Rules on electronic devices differ between competitions, so check with the organiser before using it in a match.
When can I order?
Pre-orders are coming soon. Sign up to stay up to date and we’ll email you as soon as they open.
Do you deliver outside the UK?
We will, but not yet. We are launching in the UK first and then expanding beyond these shores soon.
Behind the firing line
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Contact
Get in touch
Questions about Sali, the camera or coaching? Email us and we’ll get back to you.
info@sali-shooting.comShoot. Analyse. Learn. Improve.
Stay up to date
Pre-orders open soon. Leave your email and we’ll tell you when they do, along with other news about Sali.